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FIVE CONNECTED CAPABILITIES

Start with the priority.
Build from there.

Address one organizational need or connect several capabilities. We define the work around your current setup and the people who will use it.

01 / Solution

Digital Visibility and AI Search

Make it easier for customers to find and understand your organization.

Discuss this priority

When It Helps

Your website needs improvement, or you want to assess how your brand appears in search and AI-generated answers.

Typical Outputs

  • Website and search visibility assessment
  • Content and technical improvement priorities
  • A defined plan for implementation and monitoring

How Progress Is Assessed

Review agreed search visibility and content measures against an initial baseline. The final proposal defines the scope and measures.

02 / Solution

Research and Market Intelligence

Turn market conversations into evidence your teams can use.

Discuss this priority

When It Helps

Leadership needs a clearer view of audience conversations, reputation themes, or competitor activity.

Typical Outputs

  • A defined research question and monitoring scope
  • Analyst-reviewed reports and relevant context
  • Briefings and prioritized areas for consideration

How Progress Is Assessed

Review relevance, reporting quality, and usefulness for the decisions in scope. The final proposal defines the scope and measures.

03 / Solution

CRM and Pipeline Automation

Give customer inquiries a clear route from first contact to follow-up.

Discuss this priority

When It Helps

Inquiries arrive through different channels, ownership is unclear, or follow-up depends on manual reminders.

Typical Outputs

  • Inquiry workflow and responsibility mapping
  • Configured assignment and follow-up rules
  • Workflow testing, user orientation, and handover

How Progress Is Assessed

Assess measures such as assignment completeness, response time, and follow-up completion. The final proposal defines the scope and measures.

04 / Solution

Technology Enablement

Help people use the technology with confidence and clear ownership.

Discuss this priority

When It Helps

Users need practical onboarding, defined workflows, or support adopting a platform.

Typical Outputs

  • Role-based user or administrator training
  • Workflow documentation and practical playbooks
  • Handover with agreed responsibilities

How Progress Is Assessed

Assess adoption and readiness using the criteria agreed for the engagement. The final proposal defines the scope and measures.

Platform Focus / Hootsuite

Social media management and employee advocacy

Organize publishing, review, and channel reporting around a clear operating process. Scope the features and support your team needs.

Official channel management

Coordinate approved content, publishing responsibilities, and performance reviews within the institution's or organization's own channels.

Employee advocacy

Parliament by Hootsuite, formerly Amplify, helps employees share approved content through their networks.

For enterprise teams, explore a voluntary program for sharing approved expertise, company news, and relevant initiatives.

Employee advocacy is an optional capability. Confirm the product, licensing, and delivery scope; it is not assumed to be included in every Hootsuite engagement.

Discuss Hootsuite support Discuss employee advocacy
Are you a technology provider?
05 / Solution

Managed Operations

Keep agreed recurring work moving with defined responsibilities.

Discuss this priority

When It Helps

You need support with platform administration, recurring reporting, or other clearly defined operational work.

Typical Outputs

  • An agreed recurring task and reporting scope
  • Defined service hours, inputs, and escalation routes
  • Quality checks and regular delivery reviews

How Progress Is Assessed

Review the delivery and quality measures defined in the engagement. The final proposal defines the scope and measures.

Your Next Conversation

Find Your Starting Point

01 / Enterprise

Put your next priority into action.

Understand your market, strengthen discovery, and connect customer workflows with practical technology support.

For enterprise teams
02 / Growing Businesses

Be found. Keep growing.

Practical website, AI visibility, customer follow-up, and insights support for small and medium enterprises.

For growing businesses (SMEs)
03 / Public Sector

Strengthen trust at the source.

Make official information easier to find and verify. Understand public conversations and equip your people for the age of AI.

For government and public institutions
04 / Technology Providers

Support your customers. Build your local presence.

Explore customer enablement in the Philippines, a reseller arrangement, or a combination that fits your platform.

Explore partnerships